the 16th Annual Vail Summit

September 6th & 7th, 2013 – The Lodge at Vail



September 5th

  • Welcome Reception
    at Cucina Rustica, The Lodge At Vail

    7:00pm – 9:30pm


September 6th

  • Breakfast
    International Ballroom B + C

    7:30am – 8:30am

  • Welcome/Introductions
    Something Interesting About Yourself

    8:00am – 8:30am

  • Travel Insights, Peter Yesawich

    8:30am – 9:00am

  • Creative Conspiracy by Leigh Thompson
    Review of Philosophy

    9:00am – 9:45am

  • Midmorning Break and Group Photo

    9:45am – 10:00am

  • Creative Consipiracy
    Discussion Concludes

    10:00am – 11:15am

  • Lunch

    11:15am – 12:00pm

  • Golf
    at Red Sky Golf Club

    12:00pm – 6:00pm

  • Social Activities

    1:00pm – 5:00pm

  • Reception
    at Red Sky for golfers

    5:00pm – 6:30pm

  • Wine Tasting and Dinner
    The Left Bank in Vail Village

    8:00pm – 11:00pm


September 7th

  • Breakfast

    8:00am – 9:00am

  • Speaker Introduction

    9:00am – 9:15am

  • Keynote Presentation
    Gillian Flynn, author of Gone Girl

    9:15am – 10:15am

  • Break

    10:15am – 10:30am

  • Q+A with Gillian Flynn

    10:30am – 11:00am

  • Book Signing
    Gillian Flynn, author of Gone Girl


  • Lunch

    11:15am – 12:00pm

  • Golf
    at Red Sky Golf Club

    12:00pm – 6:00pm

  • Group Challenge

    1:00pm – 5:00pm

  • Reception
    at Red Sky for golfers

    5:00pm – 6:30pm

  • Bowling, Hors d’oeuvres + Dinner
    bōl Vail, Vail Village

    7:00pm – 10:00pm

Confirmed as of 07/10/13


  • Flo Lugli

    Flo Lugli

    Executive Vice President, Marketing at Wyndham Hotel Group

    Read Full Bio

    Flo Lugli is the executive vice president of marketing for Wyndham Hotel Group, the world’s largest hotel company with 11 brands and more than 7,000 hotels. She is responsible for overseeing distribution, e-commerce, loyalty and research initiatives and leading the global strategic direction for customer engagement and market positioning for the company. A nationally recognized expert with a proven track record of driving revenue, she joined the company in July 2009 after serving more than 20 years with Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions.

    Most recently, Lugli served Travelport as senior vice president of commercial in its Global Distribution Services Division and, prior to that, as acting chief marketing officer. During that time she was responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.

    Lugli also spent six years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions.

    Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of marketing.

    Lugli has been voted one of the Most Powerful Women in Travel seven times by Travel Agent Magazine and has been named a top 10 technology expert and a top 75 hotel executive by Lodging Magazine. She has served two terms as president of the Hotel Electronic Distribution Network Association (HEDNA), an international organization promoting electronic distribution of the hotel product, and is currently a member of the US Travel Association’s Travelcom advisory board. Lugli also serves on the board of directors for Joe's House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.

  • Chris Jarnot

    Chris Jarnot

    Senior Vice President and Chief Operating Officer at Vail Resorts

    Read Full Bio

    Mr. Jarnot was appointed Chief Operating Officer of Vail in January 2008 having previously served as Senior Vice President of Marketing and Sales and Vice President of Marketing and Sales since 2003. 

    Mr. Jarnot has held numerous positions with Vail since 1989, including Director of Advertising and Direct Marketing, Director of Reservations, and Vice President of Marketing for Vail and Beaver Creek. He currently serves on the Board of Directors of Vail Valley Foundation, Bravo! Vail Valley Music Festival, SOS Outreach and Larkspur Restaurant.

  • Aurora Toth

    Aurora Toth

    Vice President, Marketing at Carlson Hotels - The Americas

    Read Full Bio

    Aurora Toth is vice president of Marketing for Carlson Hotels – the Americas. She is responsible for managing all agency relationships, brand advertising, promotions, and interactive marketing planning for midscale hotel brands Country Inns & Suites By Carlson and Park Inn hotels in the Americas; and is interim VP of Marketing for the Radisson brand in the Americas.

    Aurora has more than 25 years of marketing experience encompassing several corporate leadership roles as well as consultant work on customer insight and marketing strategies for startup companies and agency clients. Prior to working for Carlson, Toth served as vice president of Marketing for Christopher & Banks Corp. In this position, she was responsible for developing brand strategy for three brands, including multi-channel campaigns, Customer Relationship Management strategy and creative concepts in support of seasonal merchandise and new product launches.

    Before joining Christopher & Banks, Toth served as vice president of Corporate Development/Innovation and vice president of Marketing at The Musicland Group where she was responsible for all brand strategy, consumer research, and marketing/advertising efforts. She has also worked in marketing roles for Best Buy, Supervalu, Inc., the Toro Company and began her career in consumer packaged goods marketing at Procter & Gamble.

    Toth holds a Masters degree in Business Administration from the Carlson School of Management at the University of Minnesota, Minneapolis, MN and a Bachelor of Arts from Miami University in Oxford, Ohio.

  • Ron  Cerko

    Ron Cerko

    Vice President, Travel Industry Relations at Enterprise Holdings

    Read Full Bio

    Ron Cerko is the Vice President of Travel Industry Relations for Enterprise Holdings, Inc.  Ron’s primary responsibility is growing the Enterprise brand in the Travel Industry.  As is the case with nearly every Enterprise employee, Ron started behind the rental counter as a Management Trainee learning the importance of superior customer service, an Enterprise trademark.  Over the next sixteen years, Ron was promoted through the ranks and has held several officer positions.

    In 1997, Ron moved to Enterprise’s headquarters in St. Louis as an Assistant Vice President of Airport Operations to help develop the company’s blueprint for airport business.  In 2001, Ron took on one of the top positions in the company’s Chicago operations as a Regional Vice President.  Two years later, Ron was promoted to Vice President/General Manager of Enterprise’s Minnesota operations, where he had overall responsibility for the group’s rental and car sales operations.  In 2005, Ron returned back to Enterprise’s corporate headquarters as Vice President of Travel Industry Relations.

    Ron graduated from the University of Southern California with a Business Degree in Marketing.  He is an avid golfer and once tried it as a career before joining Enterprise.  Ron lives in St. Louis with his wife and has three sons.

  • Scott Voeller

    Scott Voeller

    Senior Vice President, Brand Strategy and Advertising at MGM Resorts International

    Read Full Bio

    Scott Voeller is Vice President of Brand Strategy and Advertising for MGM RESORTS. In this newly created position, Voeller leads brand architecture and strategies, optimizes brand partnership and sponsorship opportunities and identifies and manages cross-property brand strategies and growth opportunities.  In addition he directs Corporate Advertising, including Brand Management, Media and Graphic Design.

    Voeller previously served as Vice President of Marketing for Mandalay Bay.  In that role, he directed all aspects of strategic planning, advertising, direct marketing and interactive marketing for the AAA Four Diamond property.

    A veteran of both the hospitality and advertising industries, Voeller previously served as Director of Marketing for Luxor.  Prior to that, he served as Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, Nev. and was Partner and Vice President of Strategic Planning at DRGM, one of Nevada’s largest advertising agencies.  During his time with DRGM, Voeller developed and implemented advertising and strategic marketing strategies for clients such as the Reno-Sparks Convention and Visitors Authority, the Nevada Commission on Tourism, Pardee Homes and Nevada Bell.

    Voeller’s expertise has led to numerous awards including being named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International in 2009.  Voeller also was honored as “Ad Person of the Year” by the Reno Ad Club in 1992.  He holds a bachelor’s degree in Business Administration and Marketing from the University of Nevada, Reno.

  • Jessica Cipolla

    Jessica Cipolla

    Vice President, Marketing at Mandalay Bay

    Read Full Bio

    Jessica has more than 13 years of Hospitality Advertising and Marketing experience. Specialties in Branding, Advertising, Campaign Management and Interactive Marketing, along with a flair in understanding what consumers want, Jessica has been successfully leading her team to achieve corporate goals. Jessica joined MGM Resorts International in 2006 as Executive Director of Brand Management for Corporate Advertising. She was responsible for leading a diverse group of brands, developed multiple strategies for cross-property marketing and designed best practices for the company overall. She also managed the development of New York-New York and Monte Carlo’s brand positioning and corresponding campaigns.

    For two years she served as Vice President of Marketing at Monte Carlo Resort and Casino. She was responsible for developing and executing the strategic plan for the resort’s marketing, advertising, internal and external brand management and training and social media initiatives.

    Originally from New York, Jessica moved to Las Vegas to study Communications at University of Nevada Las Vegas. She is a proud Diversity Champion and a graduate of the Leadership Institute.

    Jessica loves living in Green Valley, Nevada with her husband Brian and their two dogs Azzo and Yvie.

  • Cindy  Schulz

    Cindy Schulz

    Managing Director at Homeaway

    Read Full Bio

  • Tim Ryan

    Tim Ryan

    Vice President, Global Business Development at Pebble Beach Resorts

    Read Full Bio

    Tim joined Pebble Beach Company in 1990 as Director of Sales. Today, as Vice President, Global Business Development, he is responsible for developing and executing the strategic business plan as well as key growth initiatives for group and international business. He led the corporate hospitality sales programs for the 2000 and 2010 U.S. Open Golf Championships, the annual PGA Tour AT&T Pebble Beach National Pro-Am, The Champions Tour Nature Valley First Tee Open, The Callaway Golf Invitational and Councours d’Elegance. Previously, he was with Scottsdale Princess Resort and Westin Hotels. He holds a degree in Business Administration from Susquehanna University.

  • Charles Harris

    Charles Harris

    Vice President, Marketing at Luxe Hotels

    Read Full Bio

    As the vice president of marketing for Luxe Hotels, a leading boutique hotel brand, and LWH Hotels, an international collection of boutique hotels in 23 countries, Charles Harris has led the companies' marketing programs since joining the organization in 2011

    He is responsible for the overall brand positioning, messaging and strategic marketing partnerships and drives consumer engagement.  Charles also leads the brands’ digital strategy, focusing extensively on paid search, digital content, e-mail marketing programs and social media platforms.  In his current role, Charles also oversees all public and media relations activities.

    Prior to joining Luxe Hotels, Charles served as vice president of strategic marketing for the Internet business unit at Experian Consumer Direct, where his viral videos, PPC campaigns and proactive public relations strategies earned a finalist nomination for a national Silver Anvil award.

    Charles has extensive business marketing experience which includes past senior leadership roles with the the Los Angeles Dodgers, the Walt Disney Company and the University of California, Irvine.  He also spent eight years living abroad, where he served as president and founder of Israel-based Coast 2 Coast Communications.

    A graduate of University of California, Irvine, Charles has served as an adjunct professor for the Long Beach State Sport Management graduate program since 2004.  Earlier this year he co-authored a book on Social Media in Sport Management, and Charles is a passionate landscape photographer.

  • André Fournier

    André Fournier

    Senior Vice President, Sales & Marketing at Destination Hotels & Resorts

    Read Full Bio

    As senior vice president of sales and marketing for Destination, André Fournier's responsibilities include shaping the global sales and marketing vision and culture, driving annual business planning sales and marketing processes, as well as developing brand-building strategies for the Destination portfolio and individual assets. He also collaborates with the national sales team on strategic sales programs and supporting strategies for expansion. Fournier also plays a major role in working with business development to secure new management contracts and property acquisitions to grow the company.

    Fournier most recently was vice president of field sales for the company where he mobilized Destination's more than 150 person, property-based sales force to create synergies amongst the collection to better sell and serve its clients. He oversaw the deployment and coordination of Destination Hotels & Resorts' property sales and marketing teams and conducted detailed departmental needs assessments. He also regularly worked with properties in transition stages to boost the success of those that were performing below their competitive set. In addition, Fournier partnered with the director of organizational development and recruiting to identify when appropriate sales or marketing talent was needed. He also put together development plans for sales and marketing associates to prepare the company for future growth.

    Fournier is an over 25-year veteran of the hospitality industry and has been responsible for sales and marketing strategies at Pointe South Mountain Resort in Phoenix when Destination managed the property. Fournier held a similar position at the Vail Cascade in Colorado before moving to Phoenix in the mid-1990s. Prior to working for Destination, Fournier worked for Doubletree Hotels, Sheraton, Keystone Resort and the Scottsdale Plaza Resort.

    Fournier has been recognized by numerous industry organizations for his contributions to the profession over the years including being named one of HSMAI's Top 25 Extraordinary Minds in Sales & Marketing, Spirit of Lowe and Co-Branding Award from Destination and Sales & Marketing Manager of the Year from the Colorado Hotel & Lodging Association.

  • Dave Hartvigsen

    Dave Hartvigsen

    President at Peak Hospitality Consulting

    Read Full Bio

    Dave M. Hartvigsen, CHA, is the president at Peak Hospitality Consulting. Peak Hospitality Consulting is a broad-based consulting firm providing services ranging from property development to resort and hotel operations. Hartvigsen also served as vice president of sales and marketing for Xanterra Parks and Resorts and oversaw all of the company’s sales and marketing activities, including advertising, public relations, Web sites/e-commerce, regional sales offices and other related functions. He was also responsible for the company’s reservations offices located in Denver, Colorado and Yellowstone National Park. Wyoming.

    Hartvigsen has over 30 years of experience in the hospitality industry. His work has ranged from traditional hotel and resort management to the development, design and operations of major destination resorts across North America and Europe. He has held senior executive roles over the past 15 years in development, sales, marketing and operations, having served as vice president of worldwide sales and vice president of management services for Radisson Hotels Worldwide; senior vice president of lodging for Intrawest Corporation; and vice president of strategic development for Centex Destination Properties.

    Hartvigsen has received numerous awards throughout his career for excellence in leadership and management and in 2004, was named by the HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing. Hartvigsen is a graduate of Utah State University and a graduate of the 1998 inaugural class of the Carlson School of Management’s Executive Leadership Program at the University of Minnesota.

  • Richard Maxfield

    Richard Maxfield

    Chief Operating Officer at Dolce Hotels and Resorts

    Read Full Bio

    Richard Maxfield oversees all aspects of operations for Dolce Hotels and Resorts, a meetings-focused hospitality company that manages a portfolio of 27 hotels, resorts and conference and event venues in the United States, Canada and Europe.

    Maxfield joined Dolce Hotels and Resorts in May 2009 after serving Omni Hotels of Dallas as senior vice president of operations, responsible for the strategic direction and execution of all field operations including oversight of the company’s 43 first-class and luxury hotels and 10,000 employees in the United States, Canada and Mexico.

    From 2005 to 2006, he served Omni as regional vice president, operations, and general manager of the Omni Interlocken Resort, Broomfield, Colo.  From 1978 to 2005, he served the company in operational roles of increasing responsibility at Omni properties throughout North America.

    Maxfield received a bachelor’s degree in accounting from the University of Rhode Island, Kingston.

  • Rob Solomon

    Rob Solomon

    Senior Vice President, Sales & Marketing at Outrigger Hotels and Resorts

    Read Full Bio

    Rob Solomon is Senior Vice President of Sales & Marketing for Outrigger Hotels & Resorts, a Honolulu-based, privately held company that owns the largest and most diverse hotel chain in Hawaii.  Rob is responsible for all of the company's sales and marketing efforts as well as Outrigger's global reservations network and the marketing of Outrigger's rapidly expanding portfolio of resorts in Australia, New Zealand, Fiji, Guam and Tahiti.

    Solomon is well known within Hawaii's visitor industry, having served on numerous boards and committees, including the Research, Marketing and Internet committees of the Hawaii Visitors & Conventions Bureau. 

    Solomon holds Masters degrees from Princeton and Yale University in the fields of public and international affairs and Southeast Asia studies. In his spare time, Rob is an avid cyclist and one of Hawaii’s very few cross-country skiers.

  • Jane Mackie

    Jane Mackie

    Staff Vice President, Revenue Development at Club Quarters

    Read Full Bio

  • Matt Stiker

    Matt Stiker

    Vice President, Marketing at City Pass

    Read Full Bio

  • Tom Santora

    Tom Santora

    Chief Marketing Officer and Senior Vice President at Omni Hotels & Resorts

    Read Full Bio

    Tom Santora is chief marketing officer and senior vice president of sales for Omni Hotels & Resorts where he oversees growth initiatives for the award-winning luxury hotel brand. Through his leadership, broad knowledge base and excellent hotel expertise, Omni Hotels & Resorts has become a recognizable brand nationwide. In his position, he is responsible for establishing and driving a strategic plan across all disciplines, including advertising, public relations, e-commerce, customer loyalty, global sales, revenue management and electronic and call center distribution.

    Mr. Santora has more than 25 years of experience in the hotel industry. Prior to joining Omni in 2008, he was executive vice president of sales and marketing at Viceroy Hotel Group, where he built the sales and marketing organization from the ground up and established the growth initiatives for the company’s two iconic boutique brands, Viceroy and The Tides. During his tenure at Viceroy Hotel Group, he expanded the companies’ sales and marketing team to include e-commerce, public relations and national sales and supervised the development and integration of the company’s central reservations office.

    As director of marketing for the Renaissance Hollywood Hotel, Mr. Santora focused on positioning the hotel as a major destination for individual and business travelers. He opened the flagship Renaissance Hollywood Hotel in the fall of 2001 and managed cooperative planning, sales and marketing for six other regional Renaissance properties. He also established centralized group sales centers in the west and facilitated national sales schools.

    Prior to joining Viceroy Hotel Group, Mr. Santora served in various sales and marketing positions during his 16 years with Marriott International. He joined the company as a food and beverage trainee at the Marriott’s Mark Resort in Vail, Colorado and transitioned into the sales discipline in 1990 at the JW Marriott Hotel in Century City.

    Mr. Santora was included as “One of the Top 25 Extraordinary Minds in Sales & Marketing” by Hospitality Sales & Marketing International (HSMAI) for 2008.

  • Robert McDowell

    Robert McDowell

    Senior Vice President, Global Distribution at Choice Hotels

    Read Full Bio

    Robert McDowell is senior vice president of global distribution for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role, he is responsible for the development and execution of Choice’s growing global, multi-channel marketing and distribution strategy. Additionally, Mr. McDowell oversees all direct distribution channels, revenue management, global sales and marketing channels, eCommerce, and all channel partner relationships.

    Prior to joining choice, Mr. McDowell spent 15 years with United Airlines. During this time, Mr. McDowell was the managing director of distribution and E-commerce. As the acting director, Mr. McDowell formulated effective E-commerce and distribution strategy. In addition, he often delved into the rigors of negotiating credit card fees and GDS budgets on behalf of the airline. Mr. McDowell also served as chief operating officer for C&H International, a $600 million international travel agency, overseeing the company’s daily operations.

    Mr. McDowell earned his master’s degree in business administration from the University of Notre Dame and his bachelor’s degree from the New York Institute of Technology.

  • Michael Martelon

    Michael Martelon

    President & Chief Executive Officer at Telluride Tourism Board

    Read Full Bio

    As President and CEO of the Telluride Tourism Board, Michael Martelon leads the economic development of the destination’s travel and tourism efforts, including marketing, messaging, brand and packaging development, central reservations, group and conference sales and the region’s airline subsidy program through a management services contract with Colorado Flights Alliance. With more than 25 years of travel and tourism experience, he has an impressive track record of accomplishments, hundreds of travel marketing awards and an entrenched knowledge of hospitality and destination marketing operations and challenges. He has driven the creation of both on- and off-line strategy and execution for internationally recognized brands in the travel sector as well as retail, quick service restaurant, consumer packaged goods and promotional products.

  • Sean Taggart

    Sean Taggart

    Senior Vice President, Marketing at Fairmont Raffles Hotels International

    Read Full Bio

  • Keith Spondike

    Keith Spondike

    Vice President, Marketing at Silversea Cruises

    Read Full Bio

    Keith is the Vice President of Marketing - Americas for Silversea Cruises. Hired as part of a new leadership team, including Ellen Bettridge the former American Express Travel Veteran and now the President of the Americas, Keith moved quickly to restructure the marketing team from a support function to a driver of the business. Initiating a new SEO/SEM strategy, CRM strategy and hired a new agency to lead the development of a new integrated campaign rolling out this fall.

    A veteran marketer with over 20 years of experience leading global brands into new waters, heights and speeds, Keith has successfully grown travel brands across categories including cruise, private air travel and automotive. Prior to Silversea, Keith was the Vice President of Marketing and CMO for Avantair, a publically traded fractional private jet company. Prior to flying high, Keith was a key member of the leadership team that was credited with the rebirth of the Cadillac brand, turning a once neglected iconic brand into one of the most successful turnaround stories in automotive history.

    Keith holds a MBA from Wayne State University and a Bachelor of Science degree in Finance from Oakland University.

  • Paul Sacco

    Paul Sacco

    Managing Director at Southwest Airlines

    Read Full Bio

  • Michelle Bozoki

    Michelle Bozoki

    Director of Marketing Communications at Marriott and Renaissance Caribbean & Mexico Resorts

    Read Full Bio

    As Director of Marketing Communications, Michelle sets and guides all marketing communications and ecommerce messages for Marriott and Renaissance Caribbean & Mexico Resorts (MARCAM). MARCAM represents the region’s most luxurious resort properties, each complete with chic accommodations, state-of-the-art amenities and stunning oceanfront locations.

    Prior to joining MARCAM, Michelle was the Loyalty/Database Marketing Manager for Renaissance Cruises She is a graduate of St. Mary’s College of California.

  • Jan Fogelberg

    Jan Fogelberg

    Vice President, Customer Experience and Technology
 at Frontier Airlines

    Read Full Bio

    Jan holds the position of vice president, customer experience and technology for Republic Air Holdings branded carrier, Frontier Airlines.  Jan joined Frontier in 2003 and has held roles in reservations, system policies and procedures, and operations where she was senior director of stations, responsible for operations in the 60+ cities served by Frontier in 3 countries.   Her varied background, including tenure at Continental and a number of years as operations manager for a ComputerLand chain, gave her a unique ability to understand how technology could bridge gaps for both customers and employees alike.  In December 2008, Jan lead a team that delivered a new ‘branded fare’ product, AirFairs, to the U.S. market place.  This product delivery focused not only on the sales but also involved a full role out and delivery plan for all customer touch points in reservations, airports, inflight etc.

    A native of New Zealand, whose wanderlust and love of skiing lead her to Colorado, Jan spends winters racing down mountains and summers biking up them with her husband and two children.

  • Lisa Wooldridge

    Lisa Wooldridge

    Managing Director of Marketing for The Americas at Tourism Australia

    Read Full Bio

    As Marketing Director for the Americas based in Los Angeles, Lisa Wooldridge is responsible for directing Tourism Australia’s consumer marketing across the USA, Canada and the key emerging market, Brazil.

    Lisa has been at Tourism Australia since 2008. She manages a team of six staff who plan Tourism Australia's media, public relations, promotions, digital programs, and corporate communications. Lisa is charged with ensuring the region delivers innovative, integrated marketing programs that span bought, owned and earned media. She oversees Tourism Australia’s three strategic agency relationships; media, creative and public relations.

    Under Lisa’s leadership, the Americas region has been responsible for launching the new There’s Nothing Like Australia brand campaign in three markets, securing Oprah Winfrey’s visit to Australia in 2010, and launching “Australia” the movie with Fox.

    Lisa has more than 20 years of brand marketing experience, with 15 years in the tourism industry. Her background encompasses consumer marketing, corporate communications, product development, event management, travel industry relations and operations.  Prior to joining Tourism Australia, she worked as Vice President of Marketing for a major tour operator. Lisa has held marketing and management positions within the travel industry as well as several advertising and public relations agencies in Southern California.

  • Rob Torres

    Rob Torres

    Managing Director, Travel at Google, Inc.

    Read Full Bio

    With over 20 years of travel industry experience, Rob Torres serves as Google’s Managing Director of advertising and marketing for the North American Travel sector. In this role, Rob oversees the strategy development and profitable growth of integrated and innovative advertising campaigns. His group serves some of the largest Web and brick-and-mortar travel brands in the US.

    Prior to joining Google, Rob was Vice President of Strategic Hotel Partnerships at During his seven year career at Expedia, Rob managed a team that had Global responsibility for 30 strategic accounts, generating gross bookings in excess of $2 billion. 

    Rob is a frequent speaker at numerous marketing and interactive conferences such as Phocuswright, TravelCom and Eye for Travel. He has been quoted in such publications as Business Week, Advertising Age and Media Post.  In June 2009, he authored "Savvy Searching: Leveraging the Online Behavior of Travelers in a Down Economy." an article for HSMAI's Marketing Review. 

    Rob holds a Bachelor of Science degree in Public Administration from the University of Southern California and holds a Masters of Business Administration from Georgetown University.  He currently serves on the Board of Directors for Hospitality Sales and Marketing Association International (HSMAI), the Association of Travel Marketing Executives (ATME), and the San Francisco Convention & Visitors Bureau (SFCVB).

  • Jay Talwar

    Jay Talwar

    Senior Vice President of Marketing at Hawaii Visitor and Convention Bureau

    Read Full Bio

    When Jay Talwar became the head of marketing at the Hawai‘i Visitors and Convention Bureau (HVCB) in January 2004, his professional goal of working in his dream job was achieved. And he hasn’t looked back since. Who can blame him? 

    As senior vice president of marketing of the No. 1 tropical leisure vacation destination in the world, Talwar’s marketing expertise and passion for travel have energized HVCB’s destination marketing initiatives with the overall objective of spurring travel from North America. He has developed a deep knowledge of the diverse workings of Hawai‘i’s visitor industry and the nuances that make the Islands of Hawai’i so special.

    Under his leadership, HVCB’s marketing campaigns have strengthened Hawai‘i’s brand as a world-class destination for active travelers. These efforts have resulted in record visitor arrivals and national honors for its creative, effective, and measurable results in online and offline advertising, public relations, travel trade and co-op partnerships, and brand development. 

    Away from the office, you’ll likely find Talwar on a golf course, traveling around the world, on the pursuit of unique culinary experiences, and enjoying the great outdoors. Active in community affairs, Talwar serves as co-chairman of the board for Aloha Festivals, is a member of the community board for the American Heart Association in Hawai‘i, and a past president of the Sales & Marketing Executives of Honolulu.


  • Gillian Flynn

    Gillian Flynn

    Author of "Gone Girl"

    Gillian Flynn is an award-winning author who hails from Kansas City, Missouri. She began her career as a journalist and spent 10 years writing for Entertainment Weekly magazine before she wrote her debut novel, Sharp Objects, which won several awards and put her firmly on the map as an author. She went on to publish two other successful novels, The New York Times bestsellers Dark Places and Gone Girl. Her critically acclaimed work has been published in twenty-eight countries. . She currently lives in Chicago with her husband, their son and a giant black cat named Roy.

    Gillian Flynn was born in Kansas City, Missouri to two community-college professors—her mother taught reading; her father, film. Thus she spent an inordinate amount of her youth nosing through books and watching movies. She has happy memories of having A Wrinkle in Time pried from her hands at the dinner table, and also of seeing Alien, Psycho and Bonnie and Clyde at a questionable age (like, seven). It was a good childhood.

    In high-school, she worked strange jobs that required her to do things like wrap and unwrap hams, or dress up as a giant yoghurt cone. A yoghurt cone who wore a tuxedo. Why the tuxedo? It was a question that would haunt her for years.

    For college, she headed to the University of Kansas (go Jayhawks), where she received her undergraduate degrees in English and journalism.

    After a two-year stint writing about human resources for a trade magazine in California, Flynn moved to Chicago. There she earned her master’s degree in journalism from Northwestern University and discovered that she was way too wimpy to make it as a crime reporter.

    On the other hand, she was a movie geek with a journalism degree—so she moved to New York City and joined Entertainment Weekly magazine, where she wrote happily for 10 years, visiting film sets around the world (to New Zealand for The Lord of the Rings, to Prague for The Brothers Grimm, to somewhere off the highway in Florida for Jackass: The Movie). During her last four years at EW, Flynn was the TV critic (all-time best TV show: The Wire).

    Flynn’s 2006 debut novel, the literary mystery Sharp Objects, was an Edgar Award finalist and the winner of two of Britain’s Dagger Awards—the first book ever to win multiple Daggers in one year. Movie rights have been sold.

    Flynn’s second novel, the 2009 New York Times bestseller Dark Places, was a New Yorker Reviewers’ Favorite, Weekend TODAY Top Summer Read, Publishers Weekly Best Book of 2009, and Chicago Tribune Favorite Fiction choice. Movie rights have been sold, with Gilles Paquet-Brenner (Sarah’s Key) to direct.

    Flynn’s third novel, GONE GIRL, is out June 2012 and you should stop reading this now and buy it immediately.

    Flynn’s work has been published in twenty-eight countries. She lives in Chicago with her husband, Brett Nolan, their son, and a giant black cat named Roy. In theory she is working on her next novel. In reality she is possibly playing Ms. Pac-Man in her basement lair.

    Read Full Bio
  • Dr. Leigh  Thompson

    Dr. Leigh Thompson

    Professor at Northwestern University

    Leigh Thompson is a member of the editorial boards of Organization Behavior and Human Decision Processes, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Journal of Behavioral Decision Making,International Journal of Conflict Management, and Group Decision and Negotiation.

    She has served on the selection panel of the Decision, Risk, and Management Program at the National Science Foundation and its program review committee. She was named a fellow of the American Psychological Society and is a member of the Academy of Management, American Psychological Association, Judgment and Decision Making Society, and Society for Experimental Social Psychologists.

    Read Full Bio
  • Peter Yesawich

    Peter Yesawich

    Vice Chairman at MMGY Global

    Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in publications such as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, and has been featured...

    Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in publications such as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, and has been featured on CNN, CNBC, MSNBC, BBC World and National Public Radio.

    Peter leads all of MMGY’s efforts in consumer insights. Peter is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI) and the Silver Medal from the American Advertising Federation.

    Read Full Bio
The Lodge At Vail

This Year's Vail Summit Location

The Lodge at Vail

174 East Gore Creek Drive, Vail, CO 81657

Reservations............................................. 877-528-7625