Executive Vice President, Marketing at Wyndham Hotel Group
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Flo Lugli is the executive vice president of marketing for Wyndham Hotel Group, the world’s largest hotel company with 11 brands and more than 7,000 hotels. She is responsible for overseeing distribution, e-commerce, loyalty and research initiatives and leading the global strategic direction for customer engagement and market positioning for the company. A nationally recognized expert with a proven track record of driving revenue, she joined the company in July 2009 after serving more than 20 years with Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions.
Most recently, Lugli served Travelport as senior vice president of commercial in its Global Distribution Services Division and, prior to that, as acting chief marketing officer. During that time she was responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.
Lugli also spent six years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions.
Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of marketing.
Lugli has been voted one of the Most Powerful Women in Travel seven times by Travel Agent Magazine and has been named a top 10 technology expert and a top 75 hotel executive by Lodging Magazine. She has served two terms as president of the Hotel Electronic Distribution Network Association (HEDNA), an international organization promoting electronic distribution of the hotel product, and is currently a member of the US Travel Association’s Travelcom advisory board. Lugli also serves on the board of directors for Joe's House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.
Senior Vice President and Chief Operating Officer at Vail Resorts
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Mr. Jarnot was appointed Chief Operating Officer of Vail in January 2008 having previously served as Senior Vice President of Marketing and Sales and Vice President of Marketing and Sales since 2003.
Mr. Jarnot has held numerous positions with Vail since 1989, including Director of Advertising and Direct Marketing, Director of Reservations, and Vice President of Marketing for Vail and Beaver Creek. He currently serves on the Board of Directors of Vail Valley Foundation, Bravo! Vail Valley Music Festival, SOS Outreach and Larkspur Restaurant.
Vice President, Marketing at Carlson Hotels - The Americas
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Aurora Toth is vice president of Marketing for Carlson Hotels – the Americas. She is responsible for managing all agency relationships, brand advertising, promotions, and interactive marketing planning for midscale hotel brands Country Inns & Suites By Carlson and Park Inn hotels in the Americas; and is interim VP of Marketing for the Radisson brand in the Americas.
Aurora has more than 25 years of marketing experience encompassing several corporate leadership roles as well as consultant work on customer insight and marketing strategies for startup companies and agency clients. Prior to working for Carlson, Toth served as vice president of Marketing for Christopher & Banks Corp. In this position, she was responsible for developing brand strategy for three brands, including multi-channel campaigns, Customer Relationship Management strategy and creative concepts in support of seasonal merchandise and new product launches.
Before joining Christopher & Banks, Toth served as vice president of Corporate Development/Innovation and vice president of Marketing at The Musicland Group where she was responsible for all brand strategy, consumer research, and marketing/advertising efforts. She has also worked in marketing roles for Best Buy, Supervalu, Inc., the Toro Company and began her career in consumer packaged goods marketing at Procter & Gamble.
Toth holds a Masters degree in Business Administration from the Carlson School of Management at the University of Minnesota, Minneapolis, MN and a Bachelor of Arts from Miami University in Oxford, Ohio.
Vice President, Travel Industry Relations at Enterprise Holdings
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Ron Cerko is the Vice President of Travel Industry Relations for Enterprise Holdings, Inc. Ron’s primary responsibility is growing the Enterprise brand in the Travel Industry. As is the case with nearly every Enterprise employee, Ron started behind the rental counter as a Management Trainee learning the importance of superior customer service, an Enterprise trademark. Over the next sixteen years, Ron was promoted through the ranks and has held several officer positions.
In 1997, Ron moved to Enterprise’s headquarters in St. Louis as an Assistant Vice President of Airport Operations to help develop the company’s blueprint for airport business. In 2001, Ron took on one of the top positions in the company’s Chicago operations as a Regional Vice President. Two years later, Ron was promoted to Vice President/General Manager of Enterprise’s Minnesota operations, where he had overall responsibility for the group’s rental and car sales operations. In 2005, Ron returned back to Enterprise’s corporate headquarters as Vice President of Travel Industry Relations.
Ron graduated from the University of Southern California with a Business Degree in Marketing. He is an avid golfer and once tried it as a career before joining Enterprise. Ron lives in St. Louis with his wife and has three sons.
Senior Vice President, Brand Strategy and Advertising at MGM Resorts International
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Scott Voeller is Vice President of Brand Strategy and Advertising for MGM RESORTS. In this newly created position, Voeller leads brand architecture and strategies, optimizes brand partnership and sponsorship opportunities and identifies and manages cross-property brand strategies and growth opportunities. In addition he directs Corporate Advertising, including Brand Management, Media and Graphic Design.
Voeller previously served as Vice President of Marketing for Mandalay Bay. In that role, he directed all aspects of strategic planning, advertising, direct marketing and interactive marketing for the AAA Four Diamond property.
A veteran of both the hospitality and advertising industries, Voeller previously served as Director of Marketing for Luxor. Prior to that, he served as Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, Nev. and was Partner and Vice President of Strategic Planning at DRGM, one of Nevada’s largest advertising agencies. During his time with DRGM, Voeller developed and implemented advertising and strategic marketing strategies for clients such as the Reno-Sparks Convention and Visitors Authority, the Nevada Commission on Tourism, Pardee Homes and Nevada Bell.
Voeller’s expertise has led to numerous awards including being named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International in 2009. Voeller also was honored as “Ad Person of the Year” by the Reno Ad Club in 1992. He holds a bachelor’s degree in Business Administration and Marketing from the University of Nevada, Reno.
Vice President, Marketing at Mandalay Bay
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Jessica has more than 13 years of Hospitality Advertising and Marketing experience. Specialties in Branding, Advertising, Campaign Management and Interactive Marketing, along with a flair in understanding what consumers want, Jessica has been successfully leading her team to achieve corporate goals. Jessica joined MGM Resorts International in 2006 as Executive Director of Brand Management for Corporate Advertising. She was responsible for leading a diverse group of brands, developed multiple strategies for cross-property marketing and designed best practices for the company overall. She also managed the development of New York-New York and Monte Carlo’s brand positioning and corresponding campaigns.
For two years she served as Vice President of Marketing at Monte Carlo Resort and Casino. She was responsible for developing and executing the strategic plan for the resort’s marketing, advertising, internal and external brand management and training and social media initiatives.
Originally from New York, Jessica moved to Las Vegas to study Communications at University of Nevada Las Vegas. She is a proud Diversity Champion and a graduate of the Leadership Institute.
Jessica loves living in Green Valley, Nevada with her husband Brian and their two dogs Azzo and Yvie.
Managing Director at Homeaway
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Vice President, Global Business Development at Pebble Beach Resorts
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Tim joined Pebble Beach Company in 1990 as Director of Sales. Today, as Vice President, Global Business Development, he is responsible for developing and executing the strategic business plan as well as key growth initiatives for group and international business. He led the corporate hospitality sales programs for the 2000 and 2010 U.S. Open Golf Championships, the annual PGA Tour AT&T Pebble Beach National Pro-Am, The Champions Tour Nature Valley First Tee Open, The Callaway Golf Invitational and Councours d’Elegance. Previously, he was with Scottsdale Princess Resort and Westin Hotels. He holds a degree in Business Administration from Susquehanna University.
Vice President, Marketing at Luxe Hotels
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As the vice president of marketing for Luxe Hotels, a leading boutique hotel brand, and LWH Hotels, an international collection of boutique hotels in 23 countries, Charles Harris has led the companies' marketing programs since joining the organization in 2011
He is responsible for the overall brand positioning, messaging and strategic marketing partnerships and drives consumer engagement. Charles also leads the brands’ digital strategy, focusing extensively on paid search, digital content, e-mail marketing programs and social media platforms. In his current role, Charles also oversees all public and media relations activities.
Prior to joining Luxe Hotels, Charles served as vice president of strategic marketing for the Internet business unit at Experian Consumer Direct, where his viral videos, PPC campaigns and proactive public relations strategies earned a finalist nomination for a national Silver Anvil award.
Charles has extensive business marketing experience which includes past senior leadership roles with the the Los Angeles Dodgers, the Walt Disney Company and the University of California, Irvine. He also spent eight years living abroad, where he served as president and founder of Israel-based Coast 2 Coast Communications.
A graduate of University of California, Irvine, Charles has served as an adjunct professor for the Long Beach State Sport Management graduate program since 2004. Earlier this year he co-authored a book on Social Media in Sport Management, and Charles is a passionate landscape photographer.
Senior Vice President, Sales & Marketing at Destination Hotels & Resorts
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As senior vice president of sales and marketing for Destination, André Fournier's responsibilities include shaping the global sales and marketing vision and culture, driving annual business planning sales and marketing processes, as well as developing brand-building strategies for the Destination portfolio and individual assets. He also collaborates with the national sales team on strategic sales programs and supporting strategies for expansion. Fournier also plays a major role in working with business development to secure new management contracts and property acquisitions to grow the company.
Fournier most recently was vice president of field sales for the company where he mobilized Destination's more than 150 person, property-based sales force to create synergies amongst the collection to better sell and serve its clients. He oversaw the deployment and coordination of Destination Hotels & Resorts' property sales and marketing teams and conducted detailed departmental needs assessments. He also regularly worked with properties in transition stages to boost the success of those that were performing below their competitive set. In addition, Fournier partnered with the director of organizational development and recruiting to identify when appropriate sales or marketing talent was needed. He also put together development plans for sales and marketing associates to prepare the company for future growth.
Fournier is an over 25-year veteran of the hospitality industry and has been responsible for sales and marketing strategies at Pointe South Mountain Resort in Phoenix when Destination managed the property. Fournier held a similar position at the Vail Cascade in Colorado before moving to Phoenix in the mid-1990s. Prior to working for Destination, Fournier worked for Doubletree Hotels, Sheraton, Keystone Resort and the Scottsdale Plaza Resort.
Fournier has been recognized by numerous industry organizations for his contributions to the profession over the years including being named one of HSMAI's Top 25 Extraordinary Minds in Sales & Marketing, Spirit of Lowe and Co-Branding Award from Destination and Sales & Marketing Manager of the Year from the Colorado Hotel & Lodging Association.
President at Peak Hospitality Consulting
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Dave M. Hartvigsen, CHA, is the president at Peak Hospitality Consulting. Peak Hospitality Consulting is a broad-based consulting firm providing services ranging from property development to resort and hotel operations. Hartvigsen also served as vice president of sales and marketing for Xanterra Parks and Resorts and oversaw all of the company’s sales and marketing activities, including advertising, public relations, Web sites/e-commerce, regional sales offices and other related functions. He was also responsible for the company’s reservations offices located in Denver, Colorado and Yellowstone National Park. Wyoming.
Hartvigsen has over 30 years of experience in the hospitality industry. His work has ranged from traditional hotel and resort management to the development, design and operations of major destination resorts across North America and Europe. He has held senior executive roles over the past 15 years in development, sales, marketing and operations, having served as vice president of worldwide sales and vice president of management services for Radisson Hotels Worldwide; senior vice president of lodging for Intrawest Corporation; and vice president of strategic development for Centex Destination Properties.
Hartvigsen has received numerous awards throughout his career for excellence in leadership and management and in 2004, was named by the HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing. Hartvigsen is a graduate of Utah State University and a graduate of the 1998 inaugural class of the Carlson School of Management’s Executive Leadership Program at the University of Minnesota.
Chief Operating Officer at Dolce Hotels and Resorts
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Richard Maxfield oversees all aspects of operations for Dolce Hotels and Resorts, a meetings-focused hospitality company that manages a portfolio of 27 hotels, resorts and conference and event venues in the United States, Canada and Europe.
Maxfield joined Dolce Hotels and Resorts in May 2009 after serving Omni Hotels of Dallas as senior vice president of operations, responsible for the strategic direction and execution of all field operations including oversight of the company’s 43 first-class and luxury hotels and 10,000 employees in the United States, Canada and Mexico.
From 2005 to 2006, he served Omni as regional vice president, operations, and general manager of the Omni Interlocken Resort, Broomfield, Colo. From 1978 to 2005, he served the company in operational roles of increasing responsibility at Omni properties throughout North America.
Maxfield received a bachelor’s degree in accounting from the University of Rhode Island, Kingston.
Senior Vice President, Sales & Marketing at Outrigger Hotels and Resorts
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Rob Solomon is Senior Vice President of Sales & Marketing for Outrigger Hotels & Resorts, a Honolulu-based, privately held company that owns the largest and most diverse hotel chain in Hawaii. Rob is responsible for all of the company's sales and marketing efforts as well as Outrigger's global reservations network and the marketing of Outrigger's rapidly expanding portfolio of resorts in Australia, New Zealand, Fiji, Guam and Tahiti.
Solomon is well known within Hawaii's visitor industry, having served on numerous boards and committees, including the Research, Marketing and Internet committees of the Hawaii Visitors & Conventions Bureau.
Solomon holds Masters degrees from Princeton and Yale University in the fields of public and international affairs and Southeast Asia studies. In his spare time, Rob is an avid cyclist and one of Hawaii’s very few cross-country skiers.